One Writer’s Perspective of the On-line Marketing Game
I don’t know about you, but social media is a whole new world I’ve yet to fully explore. Don’t think, though, that I haven’t already started tweeting and blogging and posting etc, because I have.
You see, as a struggling writer I’ve been led to believe the Internet can provide me with a way of connecting directly with the reading public. So I’ve started a Twitter and FaceBook account and signed onto Pinterest, StumbleUpon and WordPress, as well, to name but a few. In fact, I’ve got so many accounts now I can’t remember all the passwords and usernames I’ve had to come up with.
Ultimately, I suppose my point is that I don’t really know what I’m supposed to be doing. Once I log into the various sites I’ve signed up for, I’m immediately struck by the fact everybody else is doing the same thing. Everybody has got something they’re trying to get out there. They’re all musicians, artists and writers like myself, or worse pyramid sellers flogging their e-wares! Each site is like a virtual market place where everybody is vying to be noticed so as to promote their cause, idea or product.
At its most basic social media seems to be a numbers game. Or so I have gathered. It’s not enough to have a fantastic book, independent clothing brand or jewellery range. You have to attract followers. And you have to attract them across a range of social media platforms. Or do you? The thing is, while I have 850+ supposed FaceBook fans of my novel and 600+ Twitter followers and such, as well as a presence on YouTube and WordPress and Pinterest and the rest, I’ve only managed to sell one eBook of my novel so far. This after three months of engaging in a bloody and relentlessly ruthless viral-marketing blitzkrieg!
Don’t get me wrong! I’ve also had a bloody brilliant time doing it. Along the way, I’ve connected with every kind of person imaginable from across the planet…
But I can’t turn these connections into a profitable business. Not yet, anyway. And I don’t want you to think it’s because of a lack of engagement by my various followers/fans that’s the problem. Quite truthfully, I can report that an alarming number of them have gone so far as asking if they can join the religion that I am obviously starting. No, instilling blind devotion hasn’t been a problem. Well, other than ethically-speaking, that is.
The problem must therefore be the product itself (the novel I’m trying to sell), I hear you say. Quite possibly. Although I would prefer to think the issue is the fault of the medium I’m trying to sell it through – the various social media sites I mentioned earlier. Whatever, my novel and these sites are not a happy match.
It seems the sad fact is nobody reads books any more, I’m convinced of it. Twitter, for instance, only allows its users 450 characters at a time to get their ideas across. And I think this is a reflection of the concentration span of most people today. We’ve all got so many things competing for our attention every day that any block of words over 450 characters seems to us like an epic on the scale of War and Peace. Meaning that I can sell people on the idea of my novel (over and over again); but I can’t make anybody buy it, because they know they will never find the time to read it.
The end of Western civilisation as we know it? Not likely.The end of the novel? Who cares? Nobody but us unsigned writer-folk living in the cyber-fringes desperate for a sale. And you know what? Maybe it’s time we all learnt to lol at ourselves a whole lot more anyway, before then simply sitting back and enjoying the ride! 😉 The future is now, right?
Join me on Twitter at: https://twitter.com/missingzero666
- Missing Zero – a case of username envy (zeromissing.wordpress.com)